
Listings
Recent Publications
- Shen, J., Wang, Y., Chen, B., Nelson, M., & Yao, M. (2020). Using virtual reality to promote the university brand: When do telepresence and system immersion matter? Journal of Marketing Communications, Taylor & Francis, 26 (4), 362--393.
Other Publications
Conference Proceedings
- Wang, Y., Shen, J., Yang, R., Chen, B., Yao, M., & Nelson, M. (2018). DOES DEVICE MATTER IN VR ADVERTISING? PERCEPTION AND MEMORY OF VIRTUAL REALITY BRANDED CONTENT. American Academy of Advertising. Conference. Proceedings (Online) ( pp. 50--50).
Grants
- Gies Grants Research proposal on the “Importance of pre-trade transparency in the corporate bond market", Gies College of Business, 2023 to present
Research Interests
Theoretical and empirical asset pricing, Idiosyncratic volatility, network structure and topology, Machine learning in asset pricing