Robert Arias

Robert Arias

PhD Student in Business Administration

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Educational Background

  • ABD, Business Administration, University of Illinois at Urbana-Champaign, 2018
  • B.S. Business Administration, Marketing, De Paul University, 2013

Positions Held

  • PhD Student in Business Administration, Business Administration, University of Illinois, 2013 to present

Recent Publications

  • Otnes, C., Tuncay Zayer, L., Arias, R., & Sreekumar, A. (2018). The Roles of Extraordinary Beliefs in Consumer Rituals. Journal of the Association for Consumer Research, 3 (4), 566-581.
  • Noel, H., & Arias, R. (2015). Do Spacing and Valence Influence Brand Evaluations? Business and Management Review, 6 (4),

Other Publications


  • Noel, H., & Arias, R. (2015). How ya like me now? How Spacing and Valence influence Brand Evaluations. Association for Consumer Research Annual Conference.
  • Noel, H., & Arias, R. (2015). Do Spacing and Valence influence Brand Evaluations? Society for Consumer Psychology.

Working Paper

  • Viswanathan, M., Arias, R., & Sreekumar, A. (2017). Extreme Marketplace Exclusion in Subsistence Marketplaces: A Study in a Refugee Settlement in Nakivale, Uganda.


  • Belonging and Consumption, Department of Business Administration, College of Business, University of Illinois at Urbana-Champaign, 2015

Current Courses

  • Marketing Research (BADM 322) Focuses on the techniques and methods of marketing research; emphasizes primarily survey research and experimental design; and offers students the opportunity to apply techniques to real-world situations.