Nadia Danienta

Nadia Danienta

PhD Student in Business Administration

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Educational Background

  • M.S. Psychology, University of Michigan, 2015
  • B.S. Biopsychology, University of Michigan, 2014

Recent Publications

Other Publications

Conference Proceeding

  • Danienta, N., & Koo, M. (2018). Let me customize that! The effect of self-construal and customization on perceived ownership. Advances in Consumer Psychology.

Presentation

  • Danienta, N., & Koo, M. (2018). Let me customize that! The effect of self-construal and customization on perceived ownership. Society for Consumer Psychology.
  • Danienta, N., & White, T. (2017). Seeing Brands Through "Me" Colored Glasses: Effects of Self-Threat and Brand Attachment on Brand Evaluations. Wharton School, University of Pennsylvania.
  • Danienta, N., & White, T. (2017). Seeing Brands Through "Me" Colored Glasses: Effects of Self-Threat and Brand Attachment on Brand Evaluations. Society for Consumer Psychology.
  • Danienta, N., & White, T. (2016). Seeing Brands through “Me” Colored Glasses: Effects of Self-Threat and Brand Attachment on Brand Evaluations. Association for Consumer Research Conference.
  • Danienta, N., & White, T. (2016). Seeing Brands Through "Me" Colored Glasses: Effects of Self-Threat and Brand Attachment on Brand Evaluations. Indiana University, Kelly School of Business, Invited Speaker Series.
  • Danienta, N., & White, T. (2016). Seeing Brands Through "Me" Colored Glasses: Effects of Self-Threat and Brand Attachment on Brand Evaluations. University of Western Ontario, School of Business.

Working Paper

  • Danienta, N., & White, T. (2017). Seeing Brands Through "Me" Colored Glasses: Effects of Self Threat and Brand Attachment on Brand Evaluations.

Honors and Awards

  • Kenneth P. Santee Graduate Fellowship, Gies College of Business, 2018 to present
  • John M. Jones Fellow, Gies College of Business, 2015 to present
  • Stellner Graduate Research Award, Gies College of Business, 2018
  • Robert Mittelstaedt Symposium Discussant, University of Nebraska-Lincoln, 2018
  • Dr. Avinish Chaturvedi Memorial Student Ambassador Award in Marketing, Gies College of Business, 2017-2018
  • Zwisler Summer Fellowship, Gies College of Business, 2017
  • Conference Travel Award, Graduate College, 2016,2017
  • State Farm Foundation Fellow, State Farm, 2015-2016
  • Block Grant, Gies College of Business, 2015

Research Interests

Technology, Identity, Identity Threat, and Self-Concepts 1.) How does technology (external) shape consumer identity and judgment? 2.) How do our cultural values (internal) shape our behavior?

Current Courses

  • International Marketing (BADM 382) Analyzes marketing strategy across national boundaries, the problems of marketing within foreign countries, and the coordination of global marketing programs. Includes problems faced by the exporter, licensor, joint venture, and multinational firm. The full range of market activities are discussed from a global perspective.

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