Mengzhou Zhuang

Mengzhou Zhuang

PhD Student in Business Administration

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Educational Background

  • MA in Business, Marketing, LIngnan University, 2014
  • B.S. Business Administration, Xi'an Jiaotong University, 2012

Recent Publications

  • Zhuang, M., Geng, C., & Peng, L. Forthcoming (2018). Manufactured Opinions: The Effect of Product Review Manipulations on Consumer Response and Product Sales. Journal of Business Research, 87 24-35.
  • Lee, J., Zhuang, M., Kozlenkova, I., & Fang, E. Forthcoming. The Dark Side of Mobile Channel Expansion Strategies. Marketing Science Institute Report.
  • Peng, L., Cui, G., Zhuang, M., & Li, C. (2016). Consumer perceptions of online review deceptions: an empirical study in China. Journal of Consumer Marketing, (4),

Other Publications

Teaching Interests

Digital marketing, marketing research

Research Interests

User-Generated-Content, Mobile Marketing, Search Advertising, Pricing Strategy, and Multi-Channel Strategy.

Current Courses

  • International Marketing (BADM 382) Analyzes marketing strategy across national boundaries, the problems of marketing within foreign countries, and the coordination of global marketing programs. Includes problems faced by the exporter, licensor, joint venture, and multinational firm. The full range of market activities are discussed from a global perspective.

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