Hyewon Oh

Hyewon Oh

PhD Student in Business Administration

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Contact

285 Armory

hoh28@illinois.edu

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Educational Background

  • M.A. Psychology, Social Psychology, Seoul National University, 2015
  • B.A. Economics and Psychology, Cum Laude, Seoul National University, 2013

Recent Publications

  • Koo, M., Oh, H., & Patrick, V. Forthcoming (2019). From oldie to goldie: Humanizing old produce enhances its appeal. Journal of Association for Consumer Research,.

Other Publications

Article

  • Na, J., Kim, S., Oh, H., Choi, I., & O’Toole, A. (2015). Competence Judgments Based on Facial Appearance Are Better Predictors of American Elections Than of Korean Elections. Psychological Science, 26 (7), 1107-1113.

Conference Proceeding

  • Oh, H., & Koo, M. (2018). Anthropomorphism can save the food: The effect of anthropomorphism on consumer evaluation of old produce. Advances in Consumer Psychology.
  • Otnes, C., Oh, H., & Mehta, R. (2016). Defining and differentiating marketplace tranquility. ( vol. 44, pp. 572-575). Advances in Consumer Research.

Presentation

  • Oh, H., & Koo, M. (2018). Anthropomorphism can save the food: The effect of anthropomorphism on consumer evaluation of old produce. Society for Consumer Psychology.
  • Oh, H., & Lim, S. (2015). The time effects on the association between meaning and pleasure. Association for Psychological Science.
  • Oh, H., & Choi, I. (2014). Think different? Spend different!: The effect of happiness on experiential buying and perception of purchases. Korean Psychological Association.
  • Wright, M., Oh, H., & Hyun, I. (2012). The effect of video camera presence during encoding: A cross-cultural analysis of distributed cognition. Korean Psychological Association.

Working Paper

  • Oh, H., & Choi, I. (2014). Stumbling on the border of experiential and material purchases: How happy people perceive purchases and the effect of experiential perception on happiness.

Research Interests

Consumer Behavior, Judgment and Decision Making, Culture, Happiness

Current Courses

  • International Marketing (BADM 382) Analyzes marketing strategy across national boundaries, the problems of marketing within foreign countries, and the coordination of global marketing programs. Includes problems faced by the exporter, licensor, joint venture, and multinational firm. The full range of market activities are discussed from a global perspective.

Contact

285 Armory

hoh28@illinois.edu