Upskill and advance your career by mastering the latest digital marketing tools, techniques, and strategies. You’ll learn from our top faculty experts, gaining the skills you need to make data-driven decisions and create effective, targeted campaigns.

This program is designed for:

  • Individuals who desire to evolve their marketing skills to respond to the digital landscape
  • Professionals looking to shift their career path to the marketing field
  • Leaders of other functional areas who need to communicate and collaborate with peers in marketing and advertising
  • Individuals with relationships to consumer related functions in their organization
  • Entrepreneurs of consumer goods and services
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Start Dates
March, May, August

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Duration
6 Months

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Program Fees
$3,840 USD

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Credit Hours
12

Gain in-demand marketing skills and strategies

What you learn in class one day you can apply at work the next, including the ability to:

  • Navigate the foundations of the digital marketing landscape
  • Translate marketing tools and strategies to the digital environment
  • Use marketing analytics to visualize data and drive performance results
  • Master concepts such as digital marketing analytics, search engine optimization, and social media marketing
  • Understand consumer behavior and attract customers through the latest marketing tactics
  • Drive performance results through marketing analytics

Course structure and format

This fully online program is designed to fit the schedules of working professionals.

  • Weekly live classes and office hours with top faculty
  • Self-paced, downloadable course material on Coursera
  • Group discussions and projects with peers around the globe
  • Immediately applicable graduate-level coursework

 




Courses details

The Digital Marketing Graduate Certificate is comprised of three courses for a total of twelve credit hours. This certificate can be completed in as few as six months. The time commitment is about ten hours per week.

MBA 545: Marketing in Our New Digital World

This course will explore the new digital realm in two parts. First, this course will explore how the digital revolution has affected our analog world. Second, this course will review the foundations of marketing, including customer co-creation, user-generated content, and 3D Printing.

MBA 542: Digital Marketing Analytics

Theory and strategy behind marketing analytics for use in practical application

MBA 543: Digital Media and Marketing

Learn the role of digital channels in an integrated marketing campaign and why you need a digital strategy. Interact with the content and learn from a variety of examples.

How to apply

To apply for a graduate certificate program, you'll need to start an online application through the University of Illinois Graduate College.

The following items are required for your application:

  • Bachelor’s degree: Unofficial transcripts are acceptable.
  • Professional resume: This should include personal information (name, address, telephone number, and email address), educational background, work experience (start and end dates for each position and a brief description of responsibilities), educational training, professional associations, and leadership experiences. Please limit your resume to two pages. 
  • Brief personal statement: A 500-word or less statement describing your interest in the certificate program.
  • English proficiency scores (international students only): If you are a non-native English speaker, you will need to upload your TOEFL or IELTS scores directly to your application. Review the Graduate College’s English proficiency requirements for more details on possible exemptions.


Continue your learning journey

Stack your credit hours into a graduate business degree


If you are interested in continuing your education with Gies, the twelve credits you earn in the Strategic Leadership and Management Graduate Certificate can be directly applied to one of three Gies online master's degree - the iMBA, iMSA, or iMSM.

Looking for CPE Credits? This graduate certificate qualifies for credit toward continuing professional education requirements. Upon completion of the course, you can request CPE credit by submitting this online form.

Gies News and Events

Gautam Pant

Enemies at the gate — using web analytics to predict emerging competitors

Gautam Pant comes to Gies as a professor in the Department of Business Administration. Gautam spent the past 11 years at the University of Iowa’s Tippie College of Business where he was a professor and Henry B. Tippie Research Fellow as well as the director of graduate studies in business analytics.