Course Hours: 3

Introduces the general area of industrial marketing; examines the nature of industrial markets especially as they compare to consumer markets and emphasizes such factors as the demand for industrial goods, marketing intelligence systems for industrial firms, marketing strategy in industrial markets, and analyses and control of industrial marketing programs; integrates important concepts from sales management and business logistics throughout the course; uses case studies.

Term: 2019 Fall
Course Format: On-Campus (Urbana)
Section: A
Schedule Type: Lecture-Discussion
CRN: 51983
Dates: 8/26/2019 - 12/11/2019
Instructor: Sreekumar, A
Days: Mon/Wed
Times: 11:00 AM - 12:20 PM
Location: 241 Wohlers Hall
Credit Hours: 3

Course Prerequisite: BADM 320.

Past Sections

Section Schedule Type Dates Instructor Days Times Location
ALecture-Discussion8/27/2018 - 12/12/2018Nezami, MM,W11:00 AM - 12:20 PM241 Wohlers Hall
ALecture-Discussion1/14/2019 - 5/1/2019Nezami, MT,R02:00 PM - 03:20 PM3009 Business Instructional Fac