Course Hours: 3

Introduces the general area of industrial marketing; examines the nature of industrial markets especially as they compare to consumer markets and emphasizes such factors as the demand for industrial goods, marketing intelligence systems for industrial firms, marketing strategy in industrial markets, and analyses and control of industrial marketing programs; integrates important concepts from sales management and business logistics throughout the course; uses case studies.

Term: 2020 Spring
Course Format: On-Campus (Urbana)
Section: A
Schedule Type: Lecture-Discussion
CRN: 31073
Dates: 1/21/2020 - 5/6/2020
Instructor: Noel, H
Days: Tue/Thur
Times: 02:00 PM - 03:20 PM
Location: 3009 Business Instructional Fac
Credit Hours: 3

Course Prerequisite: BADM 320.