BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 14.4//EN BEGIN:VTIMEZONE TZID:Central Standard Time BEGIN:STANDARD DTSTART:20251102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Central Standard Time TZOFFSETFROM:-0500 TZOFFSETTO:-0600 END:STANDARD BEGIN:DAYLIGHT DTSTART:20250301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Central Daylight Time TZOFFSETFROM:-0600 TZOFFSETTO:-0500 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:In this mock class\, Professor Noel will lead an interactive se ssion that will mimic what one of our high-engagement live classes looks l ike here at Gies. He currently teaches BADM 520\, where he introduces conc epts useful in understanding marketing systems and buyer behavior in addit ion to developing skills in making marketing decisions. When trying to enh ance brand equity\, one growth strategy companies pursue is via a brand ex tension. This involves assigning the brand name to a product in a differen t category. While this can be a very successful strategy\, if done appropr iately\, it can be risky as well. In this lecture\, Prof. Noel will presen t a framework that would help you evaluate the chances of success for a pr oposed extension. You will get the opportunity to develop an extension wit h other attendees.\n\nHayden Noel \;is a clinical associate professor of business administration. He began his career at the University of Illin ois in 2007 as a visiting assistant professor before serving from 2009-201 5 as an assistant professor and from 2015-2019 as a clinical assistant pro fessor. He was named clinical associate professor in 2019. His research in terests include consumer information processing and memory. Noel has been on the List of Professors Ranked as Excellent for 10 years\, was named Exe cutive MBA Program Professor of the Year in 2016\, received the Profession al MBA Teaching Excellence Award in 2017\, and was named iMBA Professor of the Year in 2019. He earned his PhD in marketing from the University of F lorida in 2002. He currently serves as the Director of Residential MBA Pro grams and Academic Director of iDegrees.\n\n\nRegister Today! DTEND:20220818T000000Z DTSTAMP:20260309T025638Z DTSTART:20220817T230000Z LOCATION: SEQUENCE:0 SUMMARY:Mock Live Class with Professor Hayden Noel: "How to Extend your Bra nd to Enhance its Value" UID:RFCALITEM639086037983136960 X-ALT-DESC;FMTTYPE=text/html:

In this mock class\, Professor Noel will le ad an interactive session that will mimic what one of our high-engagement live classes looks like here at Gies. He currently teaches BADM 520\, wher e he introduces concepts useful in understanding marketing systems and buy er behavior in addition to developing skills in making marketing decisions . When trying to enhance brand equity\, one growth strategy companies purs ue is via a brand extension. This involves assigning the brand name to a p roduct in a different category. While this can be a very successful strate gy\, if done appropriately\, it can be risky as well. In this lecture\, Pr of. Noel will present a framework that would help you evaluate the chances of success for a proposed extension. You will get the opportunity to deve lop an extension with other attendees.
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\nHayden Noel \;is a clinica l associate professor of business administration. He began his career at t he University of Illinois in 2007 as a visiting assistant professor before serving from 2009-2015 as an assistant professor and from 2015-2019 as a clinical assistant professor. He was named clinical associate professor in 2019. His research interests include consumer information processing and memory. Noel has been on the List of Professors Ranked as Excellent for 10 years\, was named Executive MBA Program Professor of the Year in 2016\, r eceived the Professional MBA Teaching Excellence Award in 2017\, and was n amed iMBA Professor of the Year in 2019. He earned his PhD in marketing fr om the University of Florida in 2002. He currently serves as the Director of Residential MBA Programs and Academic Director of iDegrees.

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