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DESCRIPTION:Event Type: WebinarUnlock your potential with a Mini-Masterclas
 s Webinar with Professor Hayden Noel from Gies College of Business. Design
 ed for prospective graduate students\, this dynamic session offers a first
 hand look at the cutting-edge skills\, innovative thinking\, and career-ac
 celerating opportunities that define a Gies graduate education. Join our w
 orld-class faculty for an engaging\, high-impact learning experience—and d
 iscover how Gies can help you take the next step in your professional jour
 ney.This masterclass offers a practical introduction to how persuasion inf
 luences consumer thinking\, attitudes\, and behavior.We’ll explore core fr
 ameworks that explain why certain messages resonate\, including how the me
 ssage's source\, framing\, and audience characteristics shape impact. You’
 ll also be introduced to commonly used influence strategies with examples 
 of how these ideas appear in real marketing contexts.The session includes 
 applied examples and a short exercise designed to help connect theory to p
 ractice.Ideal for professionals and prospective students who want a cleare
 r understanding of the psychology behind effective marketing and consumer 
 decision-making.Register now!Contact: Gies Graduate Programsgrad@business.
 illinois.eduSponsor: Gies Business Graduate Programs
DTEND:20260217T160000Z
DTSTAMP:20260710T163813Z
DTSTART:20260217T150000Z
LOCATION:IL\,USA\,Champaign
SEQUENCE:0
SUMMARY:Mini-Masterclass with Professor Hayden Noel
UID:RFCALITEM639192802931442867
X-ALT-DESC;FMTTYPE=text/html:<p class="eventtype"><span class="event-headin
 g eventtype">Event Type:</span> Webinar</p><p>Unlock your potential with a
  Mini-Masterclass Webinar with <a data-cke-saved-href="https://giesbusines
 s.illinois.edu/profile/hayden-noel" href="https://giesbusiness.illinois.ed
 u/profile/hayden-noel" id="isPasted">Professor Hayden Noel</a> from Gies C
 ollege of Business. Designed for prospective graduate students\, this dyna
 mic session offers a firsthand look at the cutting-edge skills\, innovativ
 e thinking\, and career-accelerating opportunities that define a Gies grad
 uate education. Join our world-class faculty for an engaging\, high-impact
  learning experience—and discover how Gies can help you take the next step
  in your professional journey.</p><p>This masterclass offers a practical i
 ntroduction to how persuasion influences consumer thinking\, attitudes\, a
 nd behavior.</p><p>We’ll explore core frameworks that explain why certain 
 messages resonate\, including how the message's source\, framing\, and aud
 ience characteristics shape impact. You’ll also be introduced to commonly 
 used influence strategies with examples of how these ideas appear in real 
 marketing contexts.</p><p>The session includes applied examples and a shor
 t exercise designed to help connect theory to practice.</p><p>Ideal for pr
 ofessionals and prospective students who want a clearer understanding of t
 he psychology behind effective marketing and consumer decision-making.</p>
 <p><a href="https://choose.illinois.edu/register/?id=9fd12f46-3274-4e2d-bc
 67-0d2f0a2b8a91">Register now!</a></p><p class="contact"><span class="even
 t-heading contact">Contact:</span> Gies Graduate Programs<br><a href="mail
 to:grad@business.illinois.edu">grad@business.illinois.edu</a></p><p class=
 "sponsor"><span class="event-heading sponsor">Sponsor:</span> Gies Busines
 s Graduate Programs</p>
END:VEVENT
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